Channel Playbook
Our working path from category ambition to store-ready trade materials. Use it to see what a convenience engagement covers before you book.
1. Format truth
We start with the convenience formats you actually sell into—counter depth, cooler adjacency, gondola width—and the labor minutes a store will give a reset. Ambition that ignores format truth never leaves the warehouse.
2. Shelf story
We write facing priorities and secondary placements as a story store teams can follow: what lands first, what supports the offer, and what must never block high-traffic paths.
3. Kit and cue cards
When a window needs temporary support, we size a promo kit for install and teardown speed, with cue cards that tell staff where each piece belongs.
4. Activation calendar
We align brand pushes with retailer windows so field teams share one timeline—and quiet weeks protect the next ask.
5. Buyer briefing
We close with a briefing pack that leads with the ask, margin talking points, and store workload—so buyers finish it and your team can leave it behind.
Walk this playbook with your category
Start with a Convenience Shelf Program, or ask for a Trade Briefing Pack if a retailer meeting is already on the calendar.