Sizing Promo Kits for Thai C-Stores
Hypermarket end-cap logic rarely fits a counter, cooler door, or narrow gondola in a convenience format.
Thai convenience formats reward kits that ship light, install fast, and leave without damage. Oversized cardboard and multi-piece towers often sit in the back room unused.
Start with three placement options: counter, cooler adjacency, and gondola end. Design one kit that can flex across those spots rather than three separate builds that never get ordered.
Measure success by installed share across the window—not by how impressive the prototype looked in a studio.